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Features

Everything your team needs,
in one coherent product

Six modules designed together from the start — sharing the same data, the same search, the same permissions.

1 · Omnichannel inbox

One conversation per customer, across every channel

WhatsApp, Instagram, Messenger, email and web chat all arrive in a single thread — with the customer's full context beside it.

  • WhatsApp 24-hour rule: automatic switch to approved templates when the session expires
  • Conversation states — open, pending, resolved, snoozed — with auto-assignment
  • Saved replies, internal notes, attachments and media
  • Live typing, delivery and read indicators
Channels flowing into one inbox
New6
Bayt Al Noor inquiry
QAR 8,2002d
Instagram lead
QAR 3,4004h
Negotiation3
Qumra annual contract
QAR 64,000Omar
Won8
Falcon expansion
QAR 96,500✓
2 · CRM & sales pipelines

From first contact to closed deal

Contacts, companies, deals and tasks — with real CRM depth, fed directly by your conversations.

  • Multiple pipelines with custom stages and lost reasons
  • Custom fields on contacts, companies and deals
  • Unified timeline: messages, calls, notes, tasks and meetings
  • Table views with sorting, pagination, saved filters and bulk actions
3 · Social publishing

Plan, schedule, approve and publish — from one calendar

A full content calendar with approval workflow: draft, pending approval, scheduled, published — and clear failure states with fixable reasons.

  • Publish across your connected social channels
  • Team approvals: marketers draft, managers approve
  • Automatic scheduling in your workspace timezone
SunMonTueWedThuFriSat
12
13
Promo post
14
15
Product launch
Teaser video
16
17
Friday broadcast
18
TriggerNew inbound WhatsApp message
↓
ConditionNo agent available during business hours
↓
ActionActivate AI agent + create follow-up task
4 · Automation & campaigns

Make repetitive work run itself

A workflow engine of triggers, conditions and actions — plus compliant broadcast campaigns over WhatsApp and beyond.

  • Route, assign and escalate conversations automatically
  • Broadcasts with approved templates and audience segmentation
  • Task reminders and automatic weekly owner digests
5 · Analytics & reporting

Decisions built on numbers, not impressions

Ready-made dashboards for first response time, CSAT, channel performance, pipeline value and AI activity.

  • Metrics per agent, per channel and per team
  • Hourly rollups with correct timezone handling
  • CSV export for any report
4m 12s
Avg first response
94%
CSAT
QAR 312k
Pipeline value
Secure infrastructure visualization
6 · Security & administration

Enterprise-ready from day one

Multi-tenant architecture with row-level data isolation, granular roles and permissions, and transparent usage limits.

  • Owner, admin and agent roles per workspace
  • Database-level (RLS) isolation for every tenant
  • Usage & billing dashboard with seat, contact and AI-reply limits
Comparison

Why teams switch to Nexus

Legacy CRMs don't do messaging well. Messaging tools lack CRM depth. Nexus does both.

Capability Nexus Legacy CRM Messaging tool
Unified inbox (WhatsApp + Instagram + email + web)✓Add-on products✓
Pipelines, custom fields & reporting✓✓Basic only
AI agent that reads & writes CRM data✓—Replies only
Full Arabic with true RTL✓PartialPartial
Built-in social publishing✓Separate product—
One price for one platform✓Multiple SKUs+ external CRM

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Try the full platform free for 14 days — every feature included.

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